Trade fairs represent a well-known and reliable way of finding new business partners. A small company with limited resources can start by visiting a fair to learn about the sector, the competition, trends and customer groups. To exhibit at a trade fair involves lots of preparation and costs.

Fairlink
Fairlink is a professional and industrial council for Scandinavian trade show organisers. On their website, they have a database of trade fairs in Denmark, Finland, Norway and Sweden, as well as information and advice about exhibiting. Read more at www.fairlink.se

Auma
Auma, the Association of the German Trade Fair Industry, hosts a global trade fair database where many European trade fairs can be found. Read more at www.auma.de

The Swedish Chambers also have their own handbook on trade fair participation which can be downloaded under Market reports.