Entering a new market requires long-term planning and substantial efforts. This includes understanding business culture and commercial practices. When talking about business cultures, the first thing to remember is that there is no real right or wrong.

Just as different countries speak different languages, people do business differently in different places.

The Swedish way is not the only right way. But it is the way business is done in Sweden. So if you would like to do successful business exporting to Sweden, then there are certain rules you should memorise and apply.

  Find out more in the guide DO's and DON'T's in Sweden