Despite the strong position and robust economy, Germany has not yet transitioned into the digital age as much as its peers. The country has captured just 10 percent of the global âdigital potential,âÂ âÂ well behind the US (18 %), UK (17 %) and Sweden (15 %). Many sectors and firms are lagging behind,Â according to the MGI Industry Digitisation Index*. The key to remaining economically vibrant in the future will be increased efficiency and digitalisation.Â In 2017,Â Sweden and Germany committed to an
Welcome to a seminar where the focus will be on digitisation, innovation, and designÂ âÂ essential drivers behind successful Swedish entrepreneurship. Mr Sebastian Groesslhuber, CEO of Kinnarps Germany, and Ms Petra Lindgren, Director of Marketing Communication at Tacton, will share their insights on how to do prosperous business in Germany. In 2017, these companies were awarded the prestigious Company Prize by the Swedish Chamber of Commerce in Germany, the Embassy, and Business Sweden.
The Political and Economic Situation in Germany
Mr Jan Olsson, CEO Nordic Region,Â Deutsche Bank AG
Innovation through Partnership
Ms Anna Liberg, Market Area Director, Central Western Europe & Trade Commissioner Germany, Business Sweden
Panel Discussion - key factors to success
Moderator: Mr Thomas Ryberg, Chairman of the Swedish Chamber of Commerce in Germany.Â
The 2017 laureates MrÂ Sebastian Groesslhuber, CEO,Â Kinnarps Germany,Â MsÂ Petra Lindgren, Director of Marketing Communication,Â Tacton will, together with Ms Liberg and Mr Mats Agervi, CEO,Â CombientÂ discuss the following topics:
How can Sweden position itself and create value at Hannover Messe?
Ms Lisa Tullus, Project Manager, Business Sweden
The 2017 laureates attending
Kinnarps â a family owned company providing workspace interior solutions in about 40 countries and that has become one of Europeâs leading suppliers
Tacton â a world leader in sales and product configuration which enables smarter manufacturing thanks to its ground-breaking technology â making it dramatically simpler to design, configure and sell complex products. Â
Â Additionally, business advisors of the Swedish Chamber of Commerce in Germany will be present. The advisors are affiliated with renowned Germany-based companies and speak German and Swedish.Â They have a solid background in law, auditing, tax, HR, marketing and business consulting and are on hand to answer your questions regarding trade with Germany. With their expertise in German-Swedish business and a broad network, the advisors regularly help Swedish companies in the German market.
The seminar is organized in cooperation withÂ ICC Sweden andÂ theÂ Swedish Chamber of Commerce in Germany.Â
*MGI Industry Digitisation Index maps digitisation at a sector level, based on the level of digital spending, the share of the workforce in digital occupations, and other measures in each digital industry. For each country, an aggregate digitisation score is calculated based on its internal mix. Digital Europe McKinsey Global Institute, June 2016.